{"title":"Men","description":"\u003cp\u003e\u003cspan\u003eThe last shirts you'll ever buy.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"eterno-classic-organic-tee","title":"Eterno Classic Organic Tee","description":"\u003cp data-start=\"124\" data-end=\"255\"\u003eThe Eterno Organic Classic Tee is the foundation.\u003c\/p\u003e\n\u003cp data-start=\"124\" data-end=\"255\"\u003eA garment designed to be worn without thought, yet never without intention.\u003c\/p\u003e\n\u003cp data-start=\"257\" data-end=\"316\"\u003eWeight gives it presence.\u003cbr data-start=\"282\" data-end=\"285\"\u003eSimplicity gives it permanence.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"404\"\u003eA staple within the Optimal Attire System.\u003c\/p\u003e\n\u003cp data-start=\"406\" data-end=\"447\"\u003eMinimal. Sustainable. Guaranteed forever.\u003c\/p\u003e\n\u003chr data-start=\"449\" data-end=\"452\"\u003e\n\u003ch2 data-section-id=\"1ov3x5y\" data-start=\"454\" data-end=\"464\"\u003eMinimal\u003c\/h2\u003e\n\u003cp data-start=\"496\" data-end=\"602\"\u003eA heavyweight 6.5 oz fabric creates substance without excess.\u003cbr data-start=\"557\" data-end=\"560\"\u003eA classic cut, refined through proportion.\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"647\"\u003eNo graphics.\u003cbr data-start=\"616\" data-end=\"619\"\u003eNo interruption.\u003cbr data-start=\"635\" data-end=\"638\"\u003eNo noise.\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"732\"\u003eSide seams maintain alignment.\u003cbr data-start=\"679\" data-end=\"682\"\u003eReinforced construction preserves shape over time.\u003c\/p\u003e\n\u003cp data-start=\"734\" data-end=\"779\"\u003eWhat remains is clarity in its simplest form.\u003c\/p\u003e\n\u003chr data-start=\"781\" data-end=\"784\"\u003e\n\u003ch2 data-section-id=\"mipsko\" data-start=\"786\" data-end=\"800\"\u003eSustainable\u003c\/h2\u003e\n\u003cp data-start=\"802\" data-end=\"846\"\u003eConstructed from 100% organic combed cotton.\u003c\/p\u003e\n\u003cp data-start=\"848\" data-end=\"896\"\u003eStronger fibers. Cleaner finish. Reduced impact.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"955\"\u003eSoftness without compromise.\u003cbr data-start=\"926\" data-end=\"929\"\u003eDurability without excess.\u003c\/p\u003e\n\u003cp data-start=\"1021\" data-end=\"1055\"\u003eSustainability is not an addition.\u003cbr\u003eIt is the baseline.\u003c\/p\u003e\n\u003chr data-start=\"1078\" data-end=\"1081\"\u003e\n\u003ch2 data-section-id=\"3bx41w\" data-start=\"1083\" data-end=\"1104\"\u003eGuaranteed Forever\u003c\/h2\u003e\n\u003cp data-start=\"1106\" data-end=\"1158\"\u003eEterno means forever.\u003c\/p\u003e\n\u003cp data-start=\"1160\" data-end=\"1235\"\u003eIf it wears through, return it.\u003cbr data-start=\"1191\" data-end=\"1194\"\u003eWe will replace it.\u003cbr data-start=\"1213\" data-end=\"1216\"\u003eWe will recycle it.\u003c\/p\u003e\n\u003cp data-start=\"1237\" data-end=\"1266\"\u003eBuy once.\u003cbr data-start=\"1246\" data-end=\"1249\"\u003eWear without end.\u003c\/p\u003e\n\u003chr data-start=\"1268\" data-end=\"1271\"\u003e\n\u003ch2 data-section-id=\"i0o7js\" data-start=\"1273\" data-end=\"1288\"\u003eConstruction\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003e100% Organic Combed Cotton\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eHeavyweight 6.5 oz Fabric\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eNeck Ribbing for Structure\u003cbr data-start=\"1373\" data-end=\"1376\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eSide-Seam Construction\u003cbr data-start=\"1398\" data-end=\"1401\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eShoulder-to-Shoulder Tape\u003cbr data-start=\"1426\" data-end=\"1429\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eDouble-Needle Hems\u003cbr data-start=\"1447\" data-end=\"1450\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eBreathable\u003cbr data-start=\"1460\" data-end=\"1463\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eDurable\u003cbr data-start=\"1470\" data-end=\"1473\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eShape Retention\u003cbr data-start=\"1488\" data-end=\"1491\"\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1519\"\u003eDesigned for repeated wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eSourced from Bangladesh. Produced in the US.\u003cbr data-start=\"1418\" data-end=\"1421\"\u003eMade to order to eliminate waste.\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eAllow one week for production.\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eTracking provided upon shipment.\u003c\/p\u003e","brand":"Apliiq","offers":[{"title":"s","offer_id":44792007229613,"sku":"APQ-5388671S6A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":44792007262381,"sku":"APQ-5388671S7A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"l","offer_id":44792007295149,"sku":"APQ-5388671S8A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":44792007327917,"sku":"APQ-5388671S1A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"xxl","offer_id":44792007360685,"sku":"APQ-5388671S2A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"xxxl","offer_id":44792007393453,"sku":"APQ-5388671S21A0","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/files\/Eterno_Classic_Organic_Tee.png?v=1768035915"},{"product_id":"eterno-organic-rib-singlet","title":"Eterno Organic Rib Singlet","description":"\u003cp data-start=\"261\" data-end=\"314\"\u003eBuilt with structure, breathability, and quiet durability, it functions as a foundational layer within the Optimal Attire System.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"503\"\u003eIt does not demand attention.\u003cbr data-start=\"476\" data-end=\"479\"\u003eIt provides reliability.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"550\"\u003eBlack is not an accent.\u003cbr data-start=\"528\" data-end=\"531\"\u003eIt is the baseline.\u003c\/p\u003e\n\u003cp data-start=\"552\" data-end=\"637\"\u003eA garment designed to disappear into daily life while performing exactly as expected.\u003c\/p\u003e\n\u003chr data-start=\"639\" data-end=\"642\"\u003e\n\u003ch2 data-section-id=\"1ov3x5y\" data-start=\"644\" data-end=\"654\"\u003eMinimal\u003c\/h2\u003e\n\u003cp data-start=\"656\" data-end=\"681\"\u003eStructure without excess.\u003c\/p\u003e\n\u003cp data-start=\"683\" data-end=\"738\"\u003eA regular fit that follows the body without constraint.\u003c\/p\u003e\n\u003cp data-start=\"740\" data-end=\"888\"\u003eHeavyweight 2x2 rib cotton creates natural elasticity and stability.\u003cbr data-start=\"808\" data-end=\"811\"\u003eWide self-fabric binding maintains the line of the neckline and arm openings.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"936\"\u003eEvery element exists to support repeated wear.\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"980\"\u003eNothing decorative.\u003cbr data-start=\"957\" data-end=\"960\"\u003eNothing unnecessary.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1018\"\u003eJust form resolved through function.\u003c\/p\u003e\n\u003chr data-start=\"1020\" data-end=\"1023\"\u003e\n\u003ch2 data-section-id=\"mipsko\" data-start=\"1025\" data-end=\"1039\"\u003eSustainable\u003c\/h2\u003e\n\u003cp data-start=\"1041\" data-end=\"1078\"\u003eConstructed from 100% organic cotton.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1113\"\u003eBreathable. Durable. Responsible.\u003c\/p\u003e\n\u003cp data-start=\"1115\" data-end=\"1218\"\u003eOrganic fibers reduce environmental strain while delivering a natural softness that improves with wear.\u003c\/p\u003e\n\u003cp data-start=\"1281\" data-end=\"1324\"\u003eSustainability is not an aesthetic feature.\u003c\/p\u003e\n\u003cp data-start=\"1326\" data-end=\"1353\"\u003eIt is a design requirement.\u003c\/p\u003e\n\u003chr data-start=\"1355\" data-end=\"1358\"\u003e\n\u003ch2 data-section-id=\"3bx41w\" data-start=\"1360\" data-end=\"1381\"\u003eGuaranteed Forever\u003c\/h2\u003e\n\u003cp data-start=\"1383\" data-end=\"1430\"\u003eA foundational garment should not be temporary.\u003c\/p\u003e\n\u003cp data-start=\"1432\" data-end=\"1507\"\u003eIf it wears through, return it.\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eWe will replace it.\u003cbr data-start=\"1485\" data-end=\"1488\"\u003eWe will recycle it.\u003c\/p\u003e\n\u003cp data-start=\"1509\" data-end=\"1541\"\u003eBuy once.\u003cbr data-start=\"1518\" data-end=\"1521\"\u003eWear without excess.\u003c\/p\u003e\n\u003chr data-start=\"1543\" data-end=\"1546\"\u003e\n\u003ch2 data-section-id=\"i0o7js\" data-start=\"1548\" data-end=\"1563\"\u003eConstruction\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1565\" data-end=\"1584\"\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli data-start=\"1586\" data-end=\"1613\"\u003eHeavyweight Rib Knit Fabric\u003c\/li\u003e\n\u003cli data-start=\"1615\" data-end=\"1632\"\u003e2x2 Rib Structure\u003c\/li\u003e\n\u003cli data-start=\"1634\" data-end=\"1645\"\u003eRegular Fit\u003c\/li\u003e\n\u003cli data-start=\"1647\" data-end=\"1671\"\u003eSelf-Fabric Wide Binding\u003c\/li\u003e\n\u003cli data-start=\"1673\" data-end=\"1703\"\u003eDouble-Needle Hem Construction\u003c\/li\u003e\n\u003cli data-start=\"1705\" data-end=\"1737\"\u003ePre-Shrunk to Minimize Shrinkage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eSourced from China. Produced in the US.\u003cbr data-start=\"1418\" data-end=\"1421\"\u003eMade to order to eliminate waste.\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eAllow one week for production.\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eTracking provided upon shipment.\u003c\/p\u003e","brand":"Apliiq","offers":[{"title":"xs","offer_id":44792041210029,"sku":"APQ-5388683S5A0","price":110.0,"currency_code":"USD","in_stock":true},{"title":"s","offer_id":44792041242797,"sku":"APQ-5388683S6A0","price":110.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":44792041275565,"sku":"APQ-5388683S7A0","price":110.0,"currency_code":"USD","in_stock":true},{"title":"l","offer_id":44792041308333,"sku":"APQ-5388683S8A0","price":110.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":44792041341101,"sku":"APQ-5388683S1A0","price":110.0,"currency_code":"USD","in_stock":true},{"title":"xxl","offer_id":44792041373869,"sku":"APQ-5388683S2A0","price":110.0,"currency_code":"USD","in_stock":true},{"title":"xxxl","offer_id":44792041406637,"sku":"APQ-5388683S21A0","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/files\/Eterno_Organic_Rib_Singlet.png?v=1773467605"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/collections\/Black_Eterno_Athletic_Tee.png?v=1768035597","url":"https:\/\/shop.blacketerno.com\/collections\/men.oembed","provider":"Black Eterno","version":"1.0","type":"link"}