{"title":"Build Your Optimal Attire","description":"\u003cp\u003eEliminate decision fatigue by systemizing the all-too-often meaningless decision of what-to-wear. Build your optimal attire and save your time and energy for the most important decisions.\u003c\/p\u003e","products":[{"product_id":"eterno-organic-french-terry-crew","title":"Eterno French Terry Crew","description":"\u003cp data-end=\"412\" data-start=\"246\"\u003eThe Eterno Ultra-Heavy Crewneck exists for those who require substance without excess. At 500gsm, it removes fragility from the equation and replaces it with permanence.\u003c\/p\u003e\n\u003cp data-end=\"519\" data-start=\"456\"\u003eA uniform for colder days.\u003cbr data-end=\"485\" data-start=\"482\"\u003eA silhouette that holds its shape.\u003c\/p\u003e\n\u003chr data-end=\"524\" data-start=\"521\"\u003e\n\u003ch2 data-end=\"536\" data-start=\"526\"\u003eMinimal\u003c\/h2\u003e\n\u003cp data-end=\"588\" data-start=\"538\"\u003eWhen form is considered, nothing else is required.\u003c\/p\u003e\n\u003cp data-end=\"633\" data-start=\"590\"\u003eNo graphics.\u003cbr data-end=\"605\" data-start=\"602\"\u003eNo distraction.\u003cbr data-end=\"623\" data-start=\"620\"\u003eNo excess.\u003c\/p\u003e\n\u003cp data-end=\"686\" data-start=\"635\"\u003eOnly proportion.\u003cbr data-end=\"654\" data-start=\"651\"\u003eOnly structure.\u003cbr data-end=\"672\" data-start=\"669\"\u003eOnly presence.\u003c\/p\u003e\n\u003cp data-end=\"757\" data-start=\"688\"\u003eOversized, unisex, designed to create space between fabric and body.\u003c\/p\u003e\n\u003chr data-end=\"762\" data-start=\"759\"\u003e\n\u003ch2 data-end=\"778\" data-start=\"764\"\u003eSustainable\u003c\/h2\u003e\n\u003cp data-end=\"828\" data-start=\"780\"\u003eCrafted from 100% GOTS-certified organic cotton.\u003c\/p\u003e\n\u003cp data-end=\"867\" data-start=\"830\"\u003eNo blends.\u003cbr data-end=\"843\" data-start=\"840\"\u003eNo synthetic compromise.\u003c\/p\u003e\n\u003cp data-end=\"952\" data-start=\"869\"\u003eUltra-heavyweight French terry with a looped interior for warmth and breathability.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"954\"\u003eEthically sourced. Handmade. Pre-shrunk.\u003c\/p\u003e\n\u003cp data-end=\"1041\" data-start=\"996\"\u003eLuxury is not decoration.\u003cbr data-end=\"1024\" data-start=\"1021\"\u003eIt is discipline.\u003c\/p\u003e\n\u003chr data-end=\"1046\" data-start=\"1043\"\u003e\n\u003ch2 data-end=\"1069\" data-start=\"1048\"\u003eGuaranteed Forever\u003c\/h2\u003e\n\u003cp data-end=\"1125\" data-start=\"1071\"\u003eA garment of this weight is not meant to be temporary.\u003c\/p\u003e\n\u003cp data-end=\"1202\" data-start=\"1127\"\u003eIf it wears through, return it.\u003cbr data-end=\"1161\" data-start=\"1158\"\u003eWe will replace it.\u003cbr data-end=\"1183\" data-start=\"1180\"\u003eWe will recycle it.\u003c\/p\u003e\n\u003cp data-end=\"1233\" data-start=\"1204\"\u003eBuy once.\u003cbr data-end=\"1216\" data-start=\"1213\"\u003eWear without end.\u003c\/p\u003e\n\u003chr data-end=\"1238\" data-start=\"1235\"\u003e\n\u003ch2 data-end=\"1255\" data-start=\"1240\"\u003eConstruction\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003e500gsm Ultra-Heavyweight French Terry\u003c\/li\u003e\n\u003cli\u003e42 oz Garment Weight\u003c\/li\u003e\n\u003cli\u003eLooped Terry Interior\u003c\/li\u003e\n\u003cli\u003eReverse Flatlock Stitching\u003c\/li\u003e\n\u003cli\u003eRaglan Sleeves\u003c\/li\u003e\n\u003cli\u003eFlatlock Stitched Armholes\u003c\/li\u003e\n\u003cli\u003eOversized Unisex Fit\u003c\/li\u003e\n\u003cli\u003ePre-Shrunk Fabric\u003c\/li\u003e\n\u003cli\u003eHandmade, GOTS Certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSourced from Pakistan. Produced in the US.\u003cbr\u003eMade to order to eliminate waste.\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eAllow one week for production.\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eTracking provided upon shipment.\u003c\/p\u003e","brand":"Apliiq","offers":[{"title":"s","offer_id":45220993007789,"sku":"APQ-5549310S6A0","price":220.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":45220993040557,"sku":"APQ-5549310S7A0","price":220.0,"currency_code":"USD","in_stock":true},{"title":"l","offer_id":45220993073325,"sku":"APQ-5549310S8A0","price":220.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":45220993106093,"sku":"APQ-5549310S1A0","price":220.0,"currency_code":"USD","in_stock":true},{"title":"xxl","offer_id":45220993138861,"sku":"APQ-5549310S2A0","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/files\/Eterno_Organic_French_Terry_Crew_Jonathan_alt_2.png?v=1775293592"},{"product_id":"eterno-unisex-eco-t-shirt-2","title":"Eterno Unisex T-Shirt","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/p\u003e\n\u003chr data-end=\"572\" data-start=\"569\"\u003e\n\u003ch3\u003e\u003ca title=\"https:\/\/shop.blacketerno.com\/products\/essential-unisex-eco-t-shirt\" href=\"https:\/\/shop.blacketerno.com\/products\/essential-unisex-eco-t-shirt\"\u003e\u003cstrong\u003eDiscover the Essential Unisex Eco T-shirt for $50\u003cstrong class=\"frg-ins2\"\u003e↗\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h3\u003e\n\u003chr data-end=\"572\" data-start=\"569\"\u003e\n\u003cp data-start=\"335\" data-end=\"468\"\u003eThe Eterno Unisex Eco T-Shirt exists to remove the trivial decision of what to wear, so that energy may be reserved for what matters.\u003c\/p\u003e\n\u003cp data-start=\"470\" data-end=\"513\"\u003eBlack is not decoration.\u003cbr data-start=\"494\" data-end=\"497\"\u003eIt is reduction.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"567\"\u003eA T-shirt for those who prefer intention over noise.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"567\"\u003eMinimal. Sustainable. Guaranteed forever.\u003c\/p\u003e\n\u003chr data-start=\"569\" data-end=\"572\"\u003e\n\u003ch2 data-start=\"574\" data-end=\"584\"\u003eMinimal\u003c\/h2\u003e\n\u003cp data-start=\"586\" data-end=\"628\"\u003eWhen choices are reduced, clarity expands.\u003c\/p\u003e\n\u003cp data-start=\"630\" data-end=\"677\"\u003eBlack is a constraint.\u003cbr data-start=\"652\" data-end=\"655\"\u003eConstraint is freedom.\u003c\/p\u003e\n\u003cp data-start=\"679\" data-end=\"722\"\u003eNo graphics.\u003cbr data-start=\"691\" data-end=\"694\"\u003eNo distraction.\u003cbr data-start=\"709\" data-end=\"712\"\u003eNo excess.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"760\"\u003eOnly form, proportion, and presence.\u003c\/p\u003e\n\u003chr data-start=\"762\" data-end=\"765\"\u003e\n\u003ch2 data-start=\"767\" data-end=\"781\"\u003eSustainable\u003c\/h2\u003e\n\u003cp data-start=\"783\" data-end=\"868\"\u003eCrafted from organic ring-spun cotton.\u003cbr data-start=\"821\" data-end=\"824\"\u003eEthically sourced. Thoughtfully constructed.\u003c\/p\u003e\n\u003cp data-start=\"870\" data-end=\"955\"\u003eNothing added that does not serve the garment.\u003cbr data-start=\"916\" data-end=\"919\"\u003eNothing removed that compromises it.\u003c\/p\u003e\n\u003cp data-start=\"957\" data-end=\"1000\"\u003eSoft against the skin.\u003cbr data-start=\"979\" data-end=\"982\"\u003eFirm in principle.\u003c\/p\u003e\n\u003chr data-start=\"1002\" data-end=\"1005\"\u003e\n\u003ch2 data-start=\"1007\" data-end=\"1028\"\u003eGuaranteed Forever\u003c\/h2\u003e\n\u003cp data-start=\"1030\" data-end=\"1065\"\u003eEterno means forever.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1142\"\u003eIf it wears through, return it.\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eWe will replace it.\u003cbr data-start=\"1120\" data-end=\"1123\"\u003eWe will recycle it.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1173\"\u003eBuy once.\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eWear without end.\u003c\/p\u003e\n\u003chr data-start=\"1175\" data-end=\"1178\"\u003e\n\u003ch2 data-start=\"1180\" data-end=\"1195\"\u003eConstruction\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eRing-Spun Fabric\u003c\/li\u003e\n\u003cli\u003e4.4 oz weight\u003c\/li\u003e\n\u003cli\u003eSelf-fabric shoulder tape\u003c\/li\u003e\n\u003cli\u003eBreathable\u003c\/li\u003e\n\u003cli\u003eHypoallergenic\u003c\/li\u003e\n\u003cli\u003eStructured yet fluid\u003c\/li\u003e\n\u003cli\u003eDesigned for longevity\u003c\/li\u003e\n\u003cli\u003eColor that remains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1468\" data-start=\"1400\"\u003eSourced from Nicaragua. Produced in the US.\u003cbr data-end=\"1421\" data-start=\"1418\"\u003eMade to order to eliminate waste.\u003c\/p\u003e\n\u003cp data-end=\"1468\" data-start=\"1400\"\u003eAllow one week for production.\u003cbr data-end=\"1501\" data-start=\"1498\"\u003eTracking provided upon shipment.\u003c\/p\u003e","brand":"Apliiq","offers":[{"title":"s","offer_id":45259340284077,"sku":"APQ-5566348S6A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":45259340316845,"sku":"APQ-5566348S7A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"l","offer_id":45259340349613,"sku":"APQ-5566348S8A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":45259340382381,"sku":"APQ-5566348S1A0","price":90.0,"currency_code":"USD","in_stock":true},{"title":"xxl","offer_id":45259340415149,"sku":"APQ-5566348S2A0","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/files\/black_organic_tee_model_jonathan_2.png?v=1775199667"},{"product_id":"eterno-ecosmart-hooded-sweatshirt-2","title":"Eterno Hooded Sweatshirt","description":"\u003cp data-end=\"287\" data-start=\"230\"\u003eWarmth without spectacle.\u003cbr data-end=\"258\" data-start=\"255\"\u003ePresence without performance.\u003c\/p\u003e\n\u003cp data-end=\"404\" data-start=\"289\"\u003eThe Eterno Ecosmart Hooded Sweatshirt exists for repetition. A piece you reach for before thought intervenes.\u003c\/p\u003e\n\u003cp data-end=\"467\" data-start=\"406\"\u003eA timeless essential for colder days.\u003cbr data-end=\"435\" data-start=\"432\"\u003eA silhouette that absorbs noise.\u003c\/p\u003e\n\u003chr data-end=\"472\" data-start=\"469\"\u003e\n\u003ch2 data-end=\"486\" data-start=\"474\"\u003eMinimal\u003c\/h2\u003e\n\u003cp data-end=\"561\" data-start=\"488\"\u003eA hood.\u003cbr data-end=\"498\" data-start=\"495\"\u003eA pocket.\u003cbr data-end=\"510\" data-start=\"507\"\u003eStructure where needed.\u003cbr data-end=\"536\" data-start=\"533\"\u003eNothing beyond necessity.\u003c\/p\u003e\n\u003cp data-end=\"651\" data-start=\"563\"\u003eComfort should not announce itself.\u003cbr data-end=\"601\" data-start=\"598\"\u003eIt should remain. Steady, reliable, unquestioned.\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"653\"\u003eThis is not trend.\u003cbr data-end=\"674\" data-start=\"671\"\u003eIt is continuity.\u003c\/p\u003e\n\u003chr data-end=\"696\" data-start=\"693\"\u003e\n\u003ch2 data-end=\"719\" data-start=\"698\"\u003eSustainable\u003c\/h2\u003e\n\u003cp data-end=\"802\" data-start=\"721\"\u003eCrafted from US-grown cotton and recycled polyester derived from plastic bottles.\u003c\/p\u003e\n\u003cp data-end=\"868\" data-start=\"804\"\u003eWaste transformed into structure.\u003cbr data-end=\"840\" data-start=\"837\"\u003eSoftness without compromise.\u003c\/p\u003e\n\u003cp data-end=\"977\" data-start=\"870\"\u003eDense, resistant, and built to endure friction.\u003cbr\u003e\u003c\/p\u003e\n\u003chr data-end=\"982\" data-start=\"979\"\u003e\n\u003ch2 data-start=\"1007\" data-end=\"1028\"\u003eGuaranteed Forever\u003c\/h2\u003e\n\u003cp data-start=\"1030\" data-end=\"1065\"\u003eA garment should not be disposable.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1142\"\u003eIf it wears through, return it.\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eWe will replace it.\u003cbr data-start=\"1120\" data-end=\"1123\"\u003eWe will recycle it.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1173\"\u003eBuy once.\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eWear without end.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1173\"\u003eThat's Black Eterno.\u003c\/p\u003e\n\u003chr data-end=\"1202\" data-start=\"1199\"\u003e\n\u003ch2 data-end=\"1218\" data-start=\"1204\"\u003eComposition\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e50% US-grown cotton\u003c\/li\u003e\n\u003cli\u003e50% polyester (5% recycled from bottles)\u003c\/li\u003e\n\u003cli\u003eLow-pill, high-stitch density fleece\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and waistband\u003c\/li\u003e\n\u003cli\u003eCoverstitched seams\u003c\/li\u003e\n\u003cli\u003ePouch pocket\u003c\/li\u003e\n\u003cli\u003e7.8 oz weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1468\" data-start=\"1400\"\u003eSourced from Nicaragua. Produced in the US.\u003cbr data-end=\"1421\" data-start=\"1418\"\u003eMade to order to eliminate waste.\u003c\/p\u003e\n\u003cp data-end=\"1468\" data-start=\"1400\"\u003eAllow one week for production.\u003cbr data-end=\"1501\" data-start=\"1498\"\u003eTracking provided upon shipment.\u003c\/p\u003e","brand":"Apliiq","offers":[{"title":"s","offer_id":45259471847597,"sku":"APQ-5549371S6A0","price":120.0,"currency_code":"USD","in_stock":true},{"title":"m","offer_id":45259471880365,"sku":"APQ-5549371S7A0","price":120.0,"currency_code":"USD","in_stock":true},{"title":"l","offer_id":45259471913133,"sku":"APQ-5549371S8A0","price":120.0,"currency_code":"USD","in_stock":true},{"title":"xl","offer_id":45259471945901,"sku":"APQ-5549371S1A0","price":120.0,"currency_code":"USD","in_stock":true},{"title":"xxl","offer_id":45259471978669,"sku":"APQ-5549371S2A0","price":120.0,"currency_code":"USD","in_stock":true},{"title":"xxxl","offer_id":45259472011437,"sku":"APQ-5549371S21A0","price":120.0,"currency_code":"USD","in_stock":true},{"title":"4xl","offer_id":45259472044205,"sku":"APQ-5549371S61A0","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/files\/Eterno_Ecosmart_Hooded_Sweatshirt_Jonathan_2.png?v=1775291278"},{"product_id":"eterno-unstructured-eco-baseball-cap-1","title":"Eterno Baseball Eco Cap","description":"\u003cp data-end=\"939\" data-start=\"880\"\u003eA cap should not declare identity.\u003cbr data-end=\"917\" data-start=\"914\"\u003eIt should complete it.\u003c\/p\u003e\n\u003cp data-end=\"989\" data-start=\"941\"\u003eBlack absorbs light.\u003cbr data-end=\"964\" data-start=\"961\"\u003eSilhouette absorbs noise.\u003c\/p\u003e\n\u003cp data-end=\"1047\" data-start=\"991\"\u003eWorn forward.\u003cbr data-end=\"1007\" data-start=\"1004\"\u003eWorn without thought.\u003cbr data-end=\"1031\" data-start=\"1028\"\u003eWorn repeatedly.\u003c\/p\u003e\n\u003cp data-end=\"343\" data-start=\"311\"\u003eIt rests. It does not dominate.\u003c\/p\u003e\n\u003chr data-end=\"348\" data-start=\"345\"\u003e\n\u003ch2 data-end=\"379\" data-start=\"350\"\u003eMinimal\u003c\/h2\u003e\n\u003cp data-end=\"630\" data-start=\"605\"\u003eForm reduced to function.\u003c\/p\u003e\n\u003chr data-end=\"635\" data-start=\"632\"\u003e\n\u003ch2 data-end=\"661\" data-start=\"637\"\u003eSustainable\u003c\/h2\u003e\n\u003cp data-end=\"702\" data-start=\"663\"\u003eCrafted from 100% organic cotton fiber.\u003c\/p\u003e\n\u003cp data-end=\"752\" data-start=\"704\"\u003eNo synthetic interruption.\u003cbr data-end=\"733\" data-start=\"730\"\u003eNo excess ornament.\u003c\/p\u003e\n\u003cp data-end=\"805\" data-start=\"754\"\u003eSustainability is not branding.\u003cbr data-end=\"788\" data-start=\"785\"\u003eIt is discipline.\u003c\/p\u003e\n\u003cp data-end=\"850\" data-start=\"807\"\u003eTo choose less harm.\u003cbr data-end=\"830\" data-start=\"827\"\u003eTo choose longevity.\u003c\/p\u003e\n\u003chr data-end=\"855\" data-start=\"852\"\u003e\n\u003ch2 data-start=\"1007\" data-end=\"1028\"\u003eGuaranteed Forever\u003c\/h2\u003e\n\u003cp data-start=\"1030\" data-end=\"1065\"\u003eA garment should not be disposable.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1142\"\u003eIf it wears through, return it.\u003cbr data-start=\"1098\" data-end=\"1101\"\u003eWe will replace it.\u003cbr data-start=\"1120\" data-end=\"1123\"\u003eWe will recycle it.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1173\"\u003eBuy once.\u003cbr data-start=\"1153\" data-end=\"1156\"\u003eWear without end.\u003c\/p\u003e\n\u003chr data-start=\"934\" data-end=\"937\"\u003e\n\u003ch2 data-end=\"1028\" data-start=\"1007\"\u003eComposition\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% Organic Cotton Fiber\u003c\/li\u003e\n\u003cli\u003e8 oz Washed Twill\u003c\/li\u003e\n\u003cli\u003e6-Panel, Unstructured Construction\u003c\/li\u003e\n\u003cli\u003eMatching Sewn Eyelets\u003c\/li\u003e\n\u003cli\u003eSelf-Fabric Closure with Brass Slider\u003c\/li\u003e\n\u003cli\u003eHidden Tuck-In Strap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eSourced from China. Produced in the US.\u003cbr data-start=\"1418\" data-end=\"1421\"\u003eMade to order to eliminate waste.\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1468\"\u003eAllow one week for production.\u003cbr data-start=\"1498\" data-end=\"1501\"\u003eTracking provided upon shipment.\u003c\/p\u003e","brand":"Apliiq","offers":[{"title":"one size","offer_id":45259484823725,"sku":"APQ-5388672S10A0","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/files\/Eterno_Cap_front.png?v=1784784073"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/9155\/9341\/collections\/5388656_000000_182.webp?v=1782260473","url":"https:\/\/shop.blacketerno.com\/collections\/frontpage.oembed","provider":"Black Eterno","version":"1.0","type":"link"}